The Future Of Television. Dissected Daily.
Jeep, In-Game TV Ads Dominate Super Bowl Social Video
Jeep didn't have a Super Bowl ad, but social video results show the car brand's "spot" earned enough impact that it may as well have.
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn't mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.
Questions (and Opportunities) Around ESPN's College Football Megacast
ESPN's latest megacast opened up some questions -- and great opportunities -- for the network to explore for OTT advertising.
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.