The Future Of Television. Dissected Daily.
Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience
Google continues to present its products in interesting ways during baseball broadcasts -- a strategy that may be informed by its audience.
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.
How Nike's Advertising Just 'Does' It.
Nike's advertising style has never been conventional. We took a look at the numbers behind the brand's approach on digital and TV.
Which Brands Won Attention During ESPN College Gameday Last Season?
College football kicks off this weekend. Which brands "won" College Gameday last year, and can they repeat the feat this season?