"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."

Bud Light is giving Cleveland fans free beer -- but that's only part of the brand's strategy to capitalize on the NFL season.

There's talk of a "Frasier" comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.

"Timeless" returns to NBC for a two-hour finale later this year -- a smart move given the response audiences have provided the show.

College football's long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?

Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.