Amazon's ads don't look like ads, just in-store promos, and so they don't annoy consumers the way that other ads do, even Facebook and Google ads.

Content recommendations are largely run by AI, but humans are getting involved to help provide more editorial control and trust.

Super Bowl ads need life beyond the big game, and mobile devices are an increasing method of turning these spots into campaigns.

Nature Valley's spot during the Pro Bowl could symbolize a slight adjustment in the brand's target consumer, from majority female to majority male.

Pop-up ads are wreaking havoc and publishers are trying to combat the bad ad format and improve consumer experience again.

Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.

Shaq's pitchman talents have been used by Ring before, but not on as big of a stage as the NFL Playoffs (as they were this past weekend).

Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.