Super Bowl ads need life beyond the big game, and mobile devices are an increasing method of turning these spots into campaigns.

Nature Valley's spot during the Pro Bowl could symbolize a slight adjustment in the brand's target consumer, from majority female to majority male.

Pop-up ads are wreaking havoc and publishers are trying to combat the bad ad format and improve consumer experience again.

Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.

Shaq's pitchman talents have been used by Ring before, but not on as big of a stage as the NFL Playoffs (as they were this past weekend).

Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.

Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.

Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.

Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.