The Future Of Television. Dissected Daily.
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.
Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass
Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.
Of Course Video Advertising Should be Personalized, Targeted
Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).
Why Shonda Matters
Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.
How Can Publishers REALLY Keep Brands Safe?
Today's news climate makes it tougher than ever to keep brands safe -- that is, unless you're using the proper technology solution to track exactly where content appears.