The Future Of Television. Dissected Daily.
Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.