The Future Of Television. Dissected Daily.
Tribune Acquisition Adds to Sinclair's Ad Advantages
Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.
Vertebrae’s New SDK Helps Brands Make VR A Reality
The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.
'Archer: Dreamland' a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.
Which MLB Advertisers Could Hit Grand Slams This Opening Day?
Major League Baseball advertisers tallied over 16 billion TV ad impressions over the course of last season’s national broadcasts, according to iSpot.tv