The Future Of Television. Dissected Daily.
What Theatrical Tracking Can Tell Us About Streaming Success
Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success
What’s Wrong With Superhero Media?
Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.
Why Horror Dominates Theaters But Dies On Streaming
Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.
Streaming Over Theaters: The New Movie Viewing Norm
TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.
Amazon Vs. Netflix: The Battle For Hollywood’s Biggest Hits
Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.
From Scorsese To Swift: The Films Set To Dominate The End Of 2023
Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.
Netflix's Strategic Bet: Can Greta Gerwig Breathe New Life into Narnia's Dormant Franchise?
Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

