The Future Of Television. Dissected Daily.
Tube Trends: What The Oscars Moving To YouTube Means
YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).
Is Late-Night TV Turning Toward YouTube?
Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.
The Calm Before The Storm, The Absurdity Of Social Video Measurement
If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

