The Future Of Television. Dissected Daily.
YouTube Is TV. So Why Is Almost No One Buying It That Way?
Tatari’s Dana Delle with a strong argument on why YouTube should be treated like TV and not relegated to the “digital media” bucket.
The Inefficiency Of Selling Linear and Streaming TV Separately
Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.