The Future Of Television. Dissected Daily.
Gray Sports Networks: Broadcast Blueprint For A Post-RSN Future
Gray may not have solved every problem left by the demise of RSNs, but it has charted a direction worth emulating.
How ATSC 3.0 Could Reinvent Local Media Access
Broadcasters seeking regulatory support, legislative goodwill, or community backing — whether for NextGen approvals or large-scale mergers — can achieve it by dedicating some spectrum and revenues to a durable, modernized system of public access.
Blockgraph’s Aleck Schleider On How The Company Helps Local Advertisers
The fifth installment of “Why Advertising Is Shifting To Local”, features Blockgraph Chief Revenue Officer Aleck Schleider.
Madhive’s Kristin Wnuk On Local In The Programmatic Marketplace
The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive’s SVP of Sales Kristin Wnuk.
LATV’s Gisella Fu-Ripp On LatiNation’s FAST Play
The third installment of “Why Advertising Is Shifting To Local”, features LatiNation and LATV’s Gisella Fu-Ripp.
How Vica Helps Local Advertisers Leverage AI to Get in the TV Game
The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.
Madhive’s Luc Dumont On Reach Extension And Advertising’s Shift To Local
Introducing our video series called “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival.