Sofie Sue Rutgeerts on why media’s future belongs to the companies that can meet an emotional need, one that goes way beyond attention.

Ten years ago, we launched “Audience Parting” to challenge a media industry still stuck on dayparts and GRPs despite the rise of streaming and binge-watching.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.