The Future Of Television. Dissected Daily.
TriCoast’s Nick Risher On How A Film Distributor Accidentally Became An Ad Tech Company
TriCoast’s Nick Risher on how a scrappy genre distributor morphed into an ad tech player—owning content and collapsing the supply chain.
The Ad Server Is Playing A Leading Role At Magnite
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.
Hollis Guerra on Building Advance Women: From Slack Channel to Global Community
Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.
An Amazon Vs. Temu Black Friday?
Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
From Automation to Aggregation: Cadent CEO Nick Troiano on the Novacap Acquisition and What Comes Next
Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

