From Hardware To Home Screen: How VIZIO’s Platform Strategy Is Powering The Future Of CTV

VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.

Adam Bergman 10/15/24 Adam Bergman 10/15/24

Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

TVREV 4/2/24 TVREV 4/2/24

What We Know About The 2024 IAB NewFronts

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Travis Hockersmith 1/4/24 Travis Hockersmith 1/4/24

Gain All The Reach Extension Benefits, Without The Red Flags

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.