YouTube Is TV. So Why Is Almost No One Buying It That Way?

Tatari’s Dana Delle with a strong argument on why YouTube should be treated like TV and not relegated to the “digital media” bucket.

Alan Wolk 8/10/26 Alan Wolk 8/10/26

Hot Takes: How Are You Dealing With Fragmentation?

In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.

Jason Damata 11/3/25 Jason Damata 11/3/25

Hot List: AI Creators, Amazon’s Attack on TTD, YouTube wins Late Night

TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.

Alan Wolk 10/30/25 Alan Wolk 10/30/25

Inside the Holiday Ad Mix: Linear Anchors, Streaming Delivers

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Mike Goldberg 3/6/25 Mike Goldberg 3/6/25

How TV Can Build Your Brand. And Your Bottom Line

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

Alan Wolk 6/20/24 Alan Wolk 6/20/24

Édition Spéciale Cannes

What we saw at Cannes 2024, what you need to do about it.

Alan Wolk 5/20/24 Alan Wolk 5/20/24

Hot Takes: What We’re Bullish On Right Now

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.