The Future Of Television. Dissected Daily.
TVision Study: What We Watch When We Watch YouTube On TV
A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.
LG Ad Solutions' Tony Marlow On How CTV Is Winning The Co-Viewing Race
LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.