The Future Of Television. Dissected Daily.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
Unifying TV Ad Measurement Across Platforms
iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”