The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?