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Streaming Wars Allison Butler Streaming Wars Allison Butler

Canvs AI Presents the ‘All The Feels’ Awards for 2021

The last two years have witnessed one of the most transformative periods for TV viewership. Consumers' reached for content that hit the right notes, whatever those notes might be, from feeling part of a community, touching their soul, tickling the funny bone, or just plain fun...We’re proud to present the Canvs “All the Feels” Awards (AF Awards) for 2021!

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Thought Leaders Circle Nick Cicero Thought Leaders Circle Nick Cicero

Netflix and Squid Game: Using Viewership Data to Win the War on Engagement

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

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