The Future Of Television. Dissected Daily.
Europe’s CTV Market Is Growing Fast, Its Infrastructure Isn’t
As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.
Hot List: Pre-Game Reading on TVs Biggest Day
PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more
Audits, Independent Measurement And Trust
Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.