This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.