The Future Of Television. Dissected Daily.
Dish’s Revolutionary One Day Pass, Newsmax Is Not Happy About Losing The 39% Rule
Why Dish’s One-Day Pass might muck up streaming’s subscription model and what’s really behind Sinclair’s defense of the 39% rule.
A Sinclair-Scripps Deal Reality Check
Any implied or proposed Sinclair–Scripps merger runs headlong into the realities of the regulatory framework that exists today.
Broadcast Groups Use Duopolies To Position For Post-Cap Expansion
Local broadcast television is edging toward one of the biggest consolidation waves in its history; it’s beginning with the construction of co-owned station duopolies in markets across the country.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
Scripps Tries Pushing Antenna Use, The VAB Is Beefing With Nielsen
Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.
OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision
Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.

