The Future Of Television. Dissected Daily.
As Advertisers Chase Outcomes, Smart TV OEMs Gain Ground
iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026
LG Ads' Tony Marlow On The “OS Wars” And How LG Positions Itself Among OEM Players
In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.
Do You Know How Your CTV Is Bought? Users, Households or Both, Oh My!
AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.
