Lots of changes going down at Paramount, but what should Ellison really be focusing on? Plus Tubi’s very smart creator plays.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

With Views, a new joint venture from Jukin Media and Night Media, even viral online videos such as OK Boomer and Pizza Rat will become collectible NFTs.