PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.