The Future Of Television. Dissected Daily.
What Performance Really Means For Local Media
Madhive CEO Jim Wilson joins Tim Hanlon for episode 28 of In the Vicinity.
AI Won't Replace Local Expertise—It Will Make It More Powerful
Madhive Chief Innovation Officer Aaron Brown joins Tim Hanlon this week on episode 22 of In the Vicinity.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Hot Takes: How Are You Dealing With Fragmentation?
In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.
Local TV Keeps Chasing Scale. But Is Transformation the Real Challenge?
Madhive CEO Jim Wilson is back on In the Vicinity this week to talk to Tim Hanlon about what the proposed FCC ownership rule changes could mean for local broadcasters.
World Cup, Walled Gardens And The Future Of Local Sports Advertising
Madhive's Anthony Campanella joins Tim Hanlon on the latest episode of In the Vicinity.
Why Every Local Advertiser Should Be Paying Attention To The Knicks
Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.
AI, Automation And The Reinvention Of Local Media
Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.
RSNs Are Crumbling—Now What? The New Playbook for Local Sports
In Episode 8 of In the Vicinity, local media veteran Tim Hanlon is joined by a guest this week, Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive.