The Future Of Television. Dissected Daily.
AI, Automation And The Reinvention Of Local Media
Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.
RSNs Are Crumbling—Now What? The New Playbook for Local Sports
In Episode 8 of In the Vicinity, local media veteran Tim Hanlon is joined by a guest this week, Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive.
Local TV’s Next Act: From Frankenstack To Full-Funnel
In Episode 7 of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack an industry that knows exactly what needs fixing—and is finally starting to align around how to do it.
Broadcasters Vs Big Tech: The Streaming Challenge
In the latest episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing imbalance between traditional broadcast and the scale of platforms like streaming giants and digital ad ecosystems.
National Vs. Local Is Breaking: How Streaming And Broadcast Are Rewriting The Map
In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast’s DMA-driven reach and streaming’s zip-code-level precision.
Scale Vs. Survival: What The Nexstar-Tegna Mega-Merger Means For Local Media
This episode of In the Vicinity is all about Nexstar’s acquisition of Tegna. Now that the deal is officially closed, Tim Hanlon and Jim Wilson can dive headfirst into one of the most consequential developments in years.
The Digital Divide: Can Local Media Finally Move Beyond Linear?
In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson explore why the digital transition has proven so difficult—and what it will take for broadcasters to evolve from traditional stations into true multi-platform local media companies.
Some Assembly Required: Can Consolidation Actually Help Local Media?
In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson have a candid conversation about the pros and cons of consolidation.
Is Digital Content The Key To Local Media's Future?
In the premiere episode of In the Vicinity, Vertere Group founder Tim Hanlon sits down with Madhive CEO Jim Wilson—former founder of Premion at Tegna, board chair of GSTV, and board member at Audacy—for a candid look at the future of local media.
Programmatic Live Sports: How SMB Advertisers Can Tap Into The Cultural Moment
Research continues to show that live sports viewers are among the most attentive audiences in media
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Multicultural Marketing In The Streaming Era
During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.
Madhive Strikes Deal With Polk To Drive More Local Auto Ad Business
“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.
Hot List: Biting The Hand That Feeds You
TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.
How One Ad Agency Is Implementing AI to Drive CTV Conversions
Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.
Hot List: Stuffed with TVREV Originals
From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.