Tube Trends: How TV News Utilized YouTube On Election Night

Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.

Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback

Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.