The Future Of Television. Dissected Daily.
Is The NFL Keeping Broadcast TV Alive?
eMarketer’s Ross Benes joins Tim Hanlon this week on episode 26 of In the Vicinity.
Hot List: 18 Think Pieces on AI, Influencers and Fragmented FUBAR
The latest TVREV originals.
Local Media Isn’t Dying. It’s Becoming a $185 Billion Battleground
BIA Advisory Services’s Rick Ducey joins Tim Hanlon this week on episode 25 of In the Vicinity.
Local Radio’s Future May Depend On Being More Local, Not Less
Lakes Media President and Owner Tom Birch joins Tim Hanlon this week on episode 24 of In the Vicinity.
Can Local News Reinvent Itself For A Streaming-First World?
Media Inno Managing Partner Tom Sly joins Tim Hanlon this week on episode 23 of In the Vicinity.
AI Won't Replace Local Expertise—It Will Make It More Powerful
Madhive Chief Innovation Officer Aaron Brown joins Tim Hanlon this week on episode 22 of In the Vicinity.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Why Every Local Advertiser Should Be Paying Attention To The Knicks
Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.
Curation At Work: Simplifying CTV For Small And Midsize Advertisers
Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.
All TV Is Local Now: Local Television In The Age Of Streaming
TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.
Modern TV, Archaic Boundaries: The DMA Disconnect
In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Hot List: Stuffed with TVREV Originals
From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.