The Future Of Television. Dissected Daily.
Curation At Work: Simplifying CTV For Small And Midsize Advertisers
Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.
All TV Is Local Now: Local Television In The Age Of Streaming
TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.
Modern TV, Archaic Boundaries: The DMA Disconnect
In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Hot List: Stuffed with TVREV Originals
From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
Vibe.co’s Arthur Querou On Why SMB Self-Serve Is The Next Big Thing
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.
The New Local Heroes: How Cadent Is Helping Regional MSOs Make The Shift To Streaming
Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.
Local Heats Up, Cannes Preview
This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

