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The Future Of Television. Dissected Daily.

Tube Trends: The Math For Brands Behind YouTube Shorts, ‘Longs’

John Cassillo 11/12/25 John Cassillo 11/12/25

Tube Trends: The Math For Brands Behind YouTube Shorts, ‘Longs’

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

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