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LG Ad Solutions’ Kelly McMahon On Why The Real Value Of FAST Is In The Data
In our latest Innovator Spotlight from our new FAST report, LG Ad Solutions’ Kelly McMahon talks about why owning the glass changes everything, from home screen discovery to cross-platform frequency management.
The Ad Server Is Playing A Leading Role At Magnite
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.