In Part 2 of our video series from WunderKIND Ads, executives discuss how retail data is helping advertisers and how sports targeting is getting more sophisticated.

At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange’s James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?

YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.