WunderKIND Ads Is Banking On A Smarter, Kinder CTV, Part 2
WunderKIND Ads believes that the best ads are ones that don’t interrupt the user experience. That is why they are leaning heavily into non-interruptive units like pause ads on CTV. Their goal is to create a way for brands to buy these sorts of non-interruptive ads programmatically, across various OEMs.
We sat down with WunderKIND Ads and some of their clients recently to get a read on what they were up to and how the market was shaping up.
These are the final two videos in the series, “A Smarter, Kinder CTV”.
While CTV has always had audience data, retail media adds something different.
In this video from our series with WunderKIND Ads, "A Smarter, Kinder CTV," Gabi Levy of Digitas North America talks about how retail data is helping advertisers move beyond broad assumptions and get closer to actual intent.
College football. DOS EQUIS. dentsu X. Gracenote. Index Exchange.
In the final video from our series with WunderKIND Ads, "A Smarter, Kinder CTV, Mike McNeeley of Index Exchange walks through a real-world example of how live sports targeting is getting more sophisticated.
