WunderKIND Ads Is Banking On A Kinder, Gentler CTV, Part 1
WunderKIND Ads believes that the best ads are ones that don’t interrupt the user experience. That is why they are leaning heavily into non-interruptive units like pause ads on CTV. Their goal is to create a way for brands to buy these sorts of non-interruptive ads programmatically, across various OEMs.
We sat down with WunderKIND Ads and some of their clients recently to get a read on what they were up to and how the market was shaping up.
These are the first three videos in the series, “A Kinder, Gentler, CTV”.
In the first video, Leah Askew of Digitas talks about the rare shoppable TV ad that did what shoppable TV ads are supposed to do.
It made her stop watching the ad as an advertiser and start watching it as a consumer
The 30 second spot is not dead.
It is just getting some company.
In the next video from our series with WunderKIND Ads, "A Smarter, Kinder CTV," Yahoo’s Beau Ordemann talks about the rise of high-impact streaming ad units, from pause ads to home screen placements, and why both buyers and consumers are starting to pay attention.
The big screen gets the ad. The phone gets the follow-up. The pause screen gets the QR code.
In this video, Rebekah Shalit of Dentsu talks about why CTV is starting to connect the dots between streaming, retail media and commerce.
Keep An Eye Out For Part 2 —coming soon!
