Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.

Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.

In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.

How the Creator Economy is upending the value chain of IP the industry has long relied on.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.