The Future Of Television. Dissected Daily.
Television’s Value Is Not Decided In The Ad Break
In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Not All Animated IP Is Created Equally on Netflix
Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.
Unmasking the Demographics of Superhero Movie Fans
New data from Parrot Analytics reveals some surprising generational differences between superhero movies.