The Future Of Television. Dissected Daily.
IPs Create Relationships. Ads Don’t.
Emanuele Landi explains why TV’s secret sauce is to create the sort of content that resonates with audiences both on and off the TV set.
The New Commissioner
Annie Krukowska on why liquid content is forcing TV companies to rethink commissioning and IP value in a world where audiences move across platforms, feeds and AI discovery.
When IP Travels, Where Does Value Go?
Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.
Television’s Value Is Not Decided In The Ad Break
In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.
When Your Audience Isn’t Yours
How the Creator Economy is upending the value chain of IP the industry has long relied on.
Not All Animated IP Is Created Equally on Netflix
Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.
Unmasking the Demographics of Superhero Movie Fans
New data from Parrot Analytics reveals some surprising generational differences between superhero movies.