Video: How Fragmentation Changes The Way Marketers Build Reach

Alan Wolk sits down with Spectrum Reach’s Dan Callahan to discuss the state of the media industry and the problems caused by fragmentation.

Alan Wolk 6/19/26 Alan Wolk 6/19/26

Fragmentation Was The Word Of The Day At Stream TV Show

At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.

Jason Damata 1/26/26 Jason Damata 1/26/26

Hot List: The Cost And Spoils Of Fragmentation

PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Alan Wolk 9/17/25 Alan Wolk 9/17/25

27 Different Ways To Say “Fragmentation”: IBC 2025

Alan Wolk dissects the key trends at IBC 2025

Alan Wolk 6/20/25 Alan Wolk 6/20/25

At Cannes, “Fragmentation” Is The New Normal

Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.

Alan Wolk 10/15/24 Alan Wolk 10/15/24

Hot Takes: What Trends Are The Industry Sleeping On?

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

Alan Wolk 8/9/21 Alan Wolk 8/9/21

Tru Optik’s David Wiesenfeld On The Financial Benefits Of Cooperation Around TV Data

As part of our partnership with the TV Data Initiative, we’re going to be showcasing video interviews with various consortium members where they will discuss the key issues surrounding the TV data ecosystem and the what they hope the consortium can accomplish