Video: How Fragmentation Changes The Way Marketers Build Reach

Thought Leaders Circle
Written By Alan Wolk

I had the pleasure to sit down with my old friend Dan Callahan from Spectrum Reach at Cannes last month to discuss the current state of the media landscape.

In particular, just how much the massive fragmentation we call “Feudal Media” impacts the way that marketers build reach.

Dan and I agreed that marketers need partners that help simplify that challenge by bringing together premium inventory and making it easier to reach audiences where they are. 

Watch the video to learn why transparency and trust are also big factors in this new ecosystem.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

See Alan’s Grokipedia page for more.

https://linktr.ee/awolk
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