The Future Of Television. Dissected Daily.
Wedgewood Is What Happens When The Gatekeepers Are Gone, Political Advertising Is A Money Pit
Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.
IPs Create Relationships. Ads Don’t.
Emanuele Landi explains why TV’s secret sauce is to create the sort of content that resonates with audiences both on and off the TV set.
At Jupiter, Some Rays Of Light In The Darkness Of Feudal Media
In this dispatch from Miami’s Jupiter Festival, Alan Wolk looks at two reasons for hope for the future of media.
Choosin’ Texas Is A Gift From The Gods
Why the reaction to the success of “Choosin’ Texas” is proof that we are in an age of Feudal Media.
Imperial Advertising (In A Feudal Media World)
Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.
Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses
An excerpt from Alan Wolk’s latest book, “Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses.” Buy it at Amazon.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.
Emmys’ Nielsen Ratings Sink, But Apple Triumphs
Why the Emmys’ big ratings drop is yet another sign we are in the age of Feudal Media, and what Apple TV’s domination says about the state of the industry.
Welcome To Feudal Advertising
Emanuele Landi on the paradox of contemporary branded entertainment.
Order Alan’s New Book
Sign up to be alerted when pre-orders for Alan Wolk’s new book “Welcome To The Dark Ages of Media: The Collapse of the Monoculture and the Rise of Feudal Media“ start.
Video: How Fragmentation Changes The Way Marketers Build Reach
Alan Wolk sits down with Spectrum Reach’s Dan Callahan to discuss the state of the media industry and the problems caused by fragmentation.
Week In Review: Feudal Media Shows Up Big Time In Cannes
From Creators-as-Royalty to increasingly fragmented audiences, Cannes 2026 was a case stufy for the impact of Feudal Media.
Fragmentation Was The Word Of The Day At Stream TV Show
At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.
When Quality And Value Stop Moving Together
Why quality content no longer automatically produces economic value and what you need to do to protect your IP.
The Death Of The Monoculture — And What Comes Next For Local Media
TVREV Co-Founder and Lead Analyst Alan Wolk joins Tim Hanlon on episode 12 of In the Vicinity.
60 Minutesgate Is The Monoculture’s Dying Gasp, Will YouTube Eat The Movies?
Why “60 Minutes” is the latest victim of Feudal Media and why Hollywood’s malaise gave YouTubers an opening.
“Fragmentation” Was The Word Of The Day At StreamTV Europe
If there was one idea that dominated the inaugural StreamTV Show Europe, it was the massive fragmentation that has come to define the age of Feudal Media. Alan Wolk takes you through how that all plays out.
Excerpt: The Collapse Of The Monoculture And The Rise Of Feudal Media
The introduction to my upcoming book (Fall 2026) on The Collapse Of The Monoculture And The Rise Of Feudal Media
The Oscars Reckon With The End Of The Monoculture
It wasn’t so much the ratings for this year’s Oscars that was off, but rather, its cultural relevancy. Alan Wolk unpacks what becomes of movies. in the age of Feudal Media.
Once Upon A Time In The West
The Oscars nominees no longer represent the apogee of popular culture, Alan Wolk argues. But in the age of Feudal Media, they don’t have to.