The Future Of Television. Dissected Daily.
Scroll Beats Binge
Emanuele Landi on why owning the audience is still more valuable than buying access to it.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
Media Companies Stopped Making Stars. Now They Rent Them.
Emanuele Landi argues that European broadcasters are making a mistake by relying too much on YouTube creators rather than developing their own talent.
We Sell Exposure And Call It Attention
Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.