Tube Trends: How TV News Utilized YouTube On Election Night

Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.

Eleanor Semeraro 11/12/24 Eleanor Semeraro 11/12/24

Just How Much Did Election Coverage Dominate TV Viewership?

Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in.

John Cassillo 11/9/22 John Cassillo 11/9/22

Which brands advertised against Election Night coverage this year?

John Cassillo 11/4/20 John Cassillo 11/4/20

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown: