The Future Of Television. Dissected Daily.
Broadcast TV Has Two Lifelines. One May Save It. The Other May Sink It.
Tim Hanlon goes solo this week on episode 18 of In the Vicinity.
World Cup, Walled Gardens And The Future Of Local Sports Advertising
Madhive's Anthony Campanella joins Tim Hanlon on the latest episode of In the Vicinity.
Addressable Broadcast TV Is Finally Here. Now Comes The Hard Part.
On the latest episode of In the Vicinity, Tim Hanlon speaks with Hearst‘s John Robertson and Viamedia’s Evan Rutchik about their effort to bring household-level addressable advertising to local broadcast.
The TV OS Is Becoming Local Media's Next Battleground
On the latest episode of In the Vicinity, Tim Hanlon speaks with TVREV's Mike Gasbara.
Why ZIP Codes Matter More Than TV Markets Now
On the latest episode of In the Vicinity, Tim Hanlon sits down with Madison & Wall Managing Director Luke Stillman to discuss why location data has become a scale advantage.
National Vs. Local Is Breaking: How Streaming And Broadcast Are Rewriting The Map
In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast’s DMA-driven reach and streaming’s zip-code-level precision.
Modern TV, Archaic Boundaries: The DMA Disconnect
In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.