The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice eboot?

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

As streaming prices continue to inch up, Alan argues the real goal should be to create a wider gap between ad-free and ad-supported. Plus why make-goods on YouTube are the Wild West.

‘Project Hail Mary’ is a certified box office hit. But the data suggests Amazon should be just as excited for the film’s performance on streaming.

Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

TVREV Originals from Hanlon, Lafayette and Wolk.

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.