The Future Of Television. Dissected Daily.
Political Advertising To The Rescue — But for How Long?
Political advertising is buoying local television's economics. Whether it ultimately strengthens the industry's future, however, depends on what broadcasters choose to build with the proceeds.
Why The 2026 Midterms Could Be The Biggest Political Ad Cycle Ever
On the latest episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the company’s Political Projections Report.
The 210 DMA Upgrade: How LG, CCR and AdImpact Are Making Local Work for CTV Buyers
A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA.
New Report: How Streaming Is Changing Political Advertising
Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.