The Future Of Television. Dissected Daily.
Seattle Kraken-Amazon Deal May Hint At What’s Next For Local Sports Rights
Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.
The NFL Refuses To Be Commoditized By Sports Streamer
The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.
Amazon Prime's Pivot: From Art House Hits to Mainstream Magnets
A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.
Amazon Goes All In For Ads, Syncbak Launches A New(ish) Local Streaming App
Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.
Netflix Keeps Growing, Peacock’s Potential Churn Issue
Why Netflix’s programming strategy is helping them gain new users and what they have to do to keep up momentum, will Peacock’s record subscriber gain prove to be a boon or an illusion?
iSpot Introduces New Metrics To Take On Streaming Ad Challenges
iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.
Once More Into The Breach: Our Fearless Predictions For 2024
Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.
The Year Behind: How Our 2023 Fearless Predictions Panned Out
How did our 2023 predictions pan out? Alan Wolk takes a quick look back.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
At Netflix, A Few Hits Subsidize Many Misses
New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
People Like Ad-Supported SVOD, Analyzing WBD’s Q2 Results
A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.
Netflix Big Revenue Moves Start To Pay Off, But Time Still Needed
Investors beat up Netflix’s latest earnings announcement, sending shares down 11%. But even with less-than-expected revenues in the quarter, the streaming giant signaled that its big money-generating moves are already beginning to pay off.
Week In Review: Licht Is Nicht, Amazon May Be Launching An Ad-Supported Tier
Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.
Samsung's Innovative Approach to Audience Segmentation: Streaming Segments Explained
Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.
Upfronts Survey Indicates TV Spend Isn’t Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
To Succeed In 2023, The TV Industry Needs To Accept These Two Realities
Things are not all that grim in TV land if the industry can just come to grips with two slightly unpleasant realities.