In the latest Innovator Spotlight from our Local TV report, Comscore’s Jon Carpenter explains that the real challenge isn’t fragmentation, but proving local broadcasters’ full cross-platform audience value to advertisers.

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Why killing off the sitcom was a multi-billion dollar mistake that alienated advertisers and shattered Hollywood’s middle class.

MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.

AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.

The U.S. pay TV market is nearing a tipping point where traditional cable and broadcast television can no longer deliver reliable mass reach for advertisers — a shift that could upend the economic foundation of local and national TV advertising alike.

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.

PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick

What faulty political polling tells us about the brand lift surveys so many advertisers rely on. Plus a scorecard for the DIsney-YouTube dispute.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Without enforceable accountability, the move to ATSC 3.0 risks becoming ATSC 1.0 “2.0” — another costly cycle of broken promises, obsolescence, and squandered public value.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

In a new Marconi, Kauser Kanji looks at how Netflix has refined its internal processes so that they keep the profits flowing.

In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.

TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Lots of changes going down at Paramount, but what should Ellison really be focusing on? Plus Tubi’s very smart creator plays.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Automation and AI together threaten to replace human journalists, hollow out local newsrooms, and erode the trust and civic value audiences rely on.