As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.

In this article, we examine viewership trends around "Grey's Anatomy" including what other shows fans are watching, crossover with other medical dramas and more.

The one where we explain the importance of Sony's deal with Netflix and why it's notable that smart TVs are now in the majority.

Netflix's deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved.

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.

The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that's playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces

At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January?

T-Mobile killed off its T-Vision skinny bundles just five months after launching them. What took so long?

Fans won't "love" the NFL for pitting its biggest day against Valentine's Day plans. And networks and restaurants probably won't either.

ViacomCBS and Discovery shares went on a Rollercoaster of Doom over the past few days, possibly a harbinger of more challenges to come for smaller streamers trying to keep up with some of the world's biggest companies.

The one where we look at why Warner's movie backtrack might spell trouble for HBO Max and why Roku's content studio is likely the first of many similar studios.

When Black Widow comes to theaters and streaming in July, it'll meet an entirely new environment that challenges Disney's "event" emphasis for theatrical releases.

A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv.

In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.

When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.

The One That's All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations.

The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.

From advertising to programming, television increasingly feels like it consists of two separate universes.

Award season is highlighting the fact that everyone's just watching what they want at this point, whether that's live or on-demand.