In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.

Is "Mulan" a one-off streaming test for Disney, or the start of a lucrative, recurring model for box office subscriptions?

The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are.

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.

“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.

The one where we look at why AT&T is losing so many pay TV subscribers and examine the vaildity of Roku's new cord cutting predictions.

MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

The one where we ask you to help us out by completing t our quick survey on the FASTS. Please.

The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix.

TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka "Flixes") did during the pandemic.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.