The Future Of Television. Dissected Daily.

John Cassillo 1/3/20 John Cassillo 1/3/20

NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?

The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.

David Bloom 1/2/20 David Bloom 1/2/20

Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn

Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.

Mike Shields 1/2/20 Mike Shields 1/2/20

The Dream of 'Universal Addressable' Is Alive, But Just That — A Dream

Mike Gasbara 12/30/19 Mike Gasbara 12/30/19

The Hurdles Ahead For Addressable Advertising

David Bloom 12/30/19 David Bloom 12/30/19

Netflix's The Witcher Casts Spell With Audiences In First Week

Alan Wolk 12/29/19 Alan Wolk 12/29/19

The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?

Alan Wolk 12/27/19 Alan Wolk 12/27/19

Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising

David Bloom 12/26/19 David Bloom 12/26/19

SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers

Disney bet big to grab rights to SEC football games from CBS. It's a sign of value of live sports rights, but also of the results of two giant Hollywood mergers.

Alan Wolk 12/20/19 Alan Wolk 12/20/19

Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks

John Cassillo 12/19/19 John Cassillo 12/19/19

Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

Alan Wolk 12/19/19 Alan Wolk 12/19/19

The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen

Alan Wolk 12/17/19 Alan Wolk 12/17/19

Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.

Mike Gasbara 12/16/19 Mike Gasbara 12/16/19

The Fraud Problem in OTT

Eleanor Semeraro 12/16/19 Eleanor Semeraro 12/16/19

The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals

A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in.