The Future Of Television. Dissected Daily.
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here's a look at trends we've seen so far, with insights from iSpot.
Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here's how to fix that.
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of "Rick and Morty" season four, with insights from Inscape.
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ.
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.
Connecting To Latinx Audiences With Connected TV
Latinx audiences use connected TV. Don't miss this opportunity to connect with them.
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and 'Star Wars'
OTT is up, silos are down, and everyone is worried about privacy. Here's what we learned at the LA TV and Innovation Week conference.
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney's interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+.

