The Future Of Television. Dissected Daily.
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.
Brands Use (Live) Video to Promote International Women's Day
Brands like Backcountry, Vodafone, Verizon Fios, Brewdog, Marie Claire, McDonald's and more are using video for International Women's Day.
Brick-and-Mortar Stores Rethinking How to Utilize Mobile
Physical retailers don't necessarily have to be in conflict with mobile technologies. Brands are getting wise to how mobile can help drive foot traffic.
Engagement, Not Views, Becomes New Currency for Facebook Live
Facebook's initial move to stop paying for live videos could harm publishers, but the best content creators could be rewarded for more engaging work.
Discoverable, Live Content Essential to Today’s Marketing Mix
Live content continues its growth as a core part of every brand's marketing mix. TV[R]EV discusses that dynamic with Big Block's Seven Volpone.
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.